
Hi – I’m Josh.
I help consultants and creators turn their expertise into scalable trust, visibility, and income — using systems built around their personal brand.
Over the last decade, I worked as a high-level property consultant, closing more than 280 deals and acquiring over $300M worth of property for clients.
From the outside, it looked like success. On the inside, I was running on empty.
By the end of 2022, I was completely burned out — stuck in a rollercoaster business with no off switch. The stress was constant, and the next 20 years felt so predictable I could have written them on a napkin.
So in 2023, my wife and I hit reset.
We moved our family to Spain and started redesigning our lives from the ground up. Now I run a location-independent business helping experts like you build marketing systems powered by AI — so you can scale your income without scaling stress.
When I’m not working with clients, I’m exploring new destinations, hanging with my family, or enjoying tapas in the square with friends.
What I Write About
I help solo experts grow trust, visibility, and income — without scaling their workload.
Everything I share is part of the Expert Engine™ — a system for turning your personal brand into leveraged content, products, and systems that scale without burnout.
Here’s what I focus on:
Building a Strategic Personal Brand
Clarify your identity, voice, and value — so your audience knows exactly why you’re the one to trust.
Systemizing Visibility & Trust
Create content and automations that work even when you’re not “on” — using AI and systems to stay seen without burnout.
Leveraging Thought Leadership with Ai
Use AI tools to amplify your thinking and build consistency — without losing your voice or authenticity.
Creating Product Ecosystems Around Expertise
Turn your ideas into scalable, asynchronous products that free you from 1:1 delivery — while deepening your impact.